Penny built her successful network of travel agencies from humble beginnings, starting her career in the travel industry in 1984. Aged 18, while studying a travel course, Penny volunteered at Adventure World in Brisbane to gain experience, where she stamped brochures and absorbed what was going on around her which led to a part time junior role after graduating from her course. After working in both wholesale and inbound, Penny finally found her feet at World Travel Headquarters working in the domestic corporate area.
She worked her way up from the domestic corporate area to Assistant International Consultant, before becoming a Corporate International Consultant managing her own clients. Over the years she has worked in and managed many corporate travel agencies and in 1998 she left to start her own business Spencer Travel.
Customer service is vitally important to Penny who vowed to offer a service where people felt they were her only clients. She had the passion and knowledge for the industry but figuring out how to run the business was the challenge. In order to increase her management skills, Penny joined the NSW Government and ABN Mentoring program while in her second year of Spencer Travel. As a result of this Penny is now an accomplished staff manager and business leader who works to create a positive workplace culture that prioritises career progression, staff inclusion and team work. Penny’s workplace training programs have high staff retention numbers with over 60 percent of her staff having only had one employer –Penny Spencer.
She places great emphasis on team mentoring employing agents straight out of travel courses and working with them to develop their careers As an established industry leader, Penny is also a regular commentator in the media on issues of travel and business. She is also a member of various business industry organisations such as Entrepreneurs Organisation. Penny’s passion for travel does not stop with her business. She is an industry mentor and the brainchild behind the not-for-profit organisation, TIME (Travel Industry Mentor Experience) – a program designed to provide knowledge and support to upcoming travel industry professionals. Outside of the office, Penny’s charity work includes her role as Chair of ‘Spencer Travel Swim Safe’ a not -for-profit association which teaches children from disadvantaged areas how to swim and managing the various charities and not-for-profit campaigns that the Spencer Group of Companies supports. Penny’s mantra for business success is simple: “The important thing is to love what you do. The passion for whatever business you are in has to be there. If you want to be successful, you have to love what you do every day. If you love what you do, you never work a day in your life.”